Implementing SEO

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Implementing SEO


Implementing SEO
Implementing SEO Strategy

Now that you have made your site plan (you did right?), you can focus on the meat of SEO (Search Engine Optimization): The content. With search engines, content is king. The more you have, the better you will rank and the more visitors that will make it to your site. In the Introduction, we covered some of the basic aspects of SEO, now we’re going to go into more detail.


As discussed earlier, keywords are the words which users input into a search engine to find the information they are looking for. When creating your content, you should keep in mind the keywords that are likely to become associated with the topic of your page and use them liberally throughout the page. Also it is a good idea to research popular search engine keywords to help you define your chosen topic.

Here are some general guidelines in using your keywords while describing your topic:

  • Heading – Use the keyword you are targeting in the <h1> tag at least once and in the <h2> and <h3> tags a couple of times. This gives the keyword some “weight”.
  • Bold – Find a way to make your keyword bold at least once on the page and as many times as you can without making the page too tacky for your human visitors.
  • Italic – Again, use your keyword italicized as much as possible
  • Normal – Just use your keyword. Not too many times The more the merrier does not apply here. Also  remember not to upset your human visitors! You will need them later….


The Keyphrase is the heaviest of the search tools. If you can figure out what someone looking for your site might query the search engine with, using it in the same manner as keywords will dramatically increase your ranking in the search engines.


Content, content, content. The more you have, the more likely that people, and search engine spiders will come to your site. Spend time researching some popular keywords which are relevant to the topic of your site and start writing.

General page guidelines:

  • Page length – Pages should contain around 500 – 800  words, this is not set in stone, but it will give you plenty of room to sprinkle those keywords around.
  • Pictures – Pictures can give a bit of clarity to a topic, but it can also slow down the page.
  • Name – Give it a name which will help SEO, as a bonus your human visitors are more likely to remember it as well.

Also when writing, remember to capture the users attention. Nothing captures a set of scanning eyes like a bold statement. Just remember not to make it too tacky or the user is likely to move on to a more appealing site.

Internal Links

Most seasoned internet marketers know only too well the benefits of using internal links which
links one page to another within their site. This facilitates efficient and quick access to
information at the site without too many complicated processes.

Below are some points to consider which may assist in understanding the use of internal links:
Internal links are considered anchor text that should ideally be created using important
keywords. These keywords are what are going to identifies as the links between the homepage
and the topic page thus the keywords chosen should have a high connective element or value
to the site.

If the words in the internal links correspond with those of the home page then the Google search
will place a higher ranking rate which will then enhance the search result exercise for the

Avoid using the term “click here”. Although it effectively informs the viewer of where to go for
further information, it would be more enticing to use actual keywords that are connective to the
material about to be viewed.

This would definitely increase the possibility of the viewer deciding to venture further into the
site, especially if the words chosen are attention grabbing.
Most homepages have the highest ranking status of the site, thus using the links from this area
should be done is a wise and careful fashion in order not to overuse or underuse this positive
These high ranking pages should ideally be linked to other money generating pages such as
subscription sign up pages, email newsletter sign up and others

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