|Implementing SEO Strategy
Now that you have made your site plan (you did right?), you can focus on the meat of SEO (Search Engine Optimization): The content. With search engines, content is king. The more you have, the better you will rank and the more visitors that will make it to your site. In the Introduction, we covered some of the basic aspects of SEO, now we’re going to go into more detail.
As discussed earlier, keywords are the words which users input into a search engine to find the information they are looking for. When creating your content, you should keep in mind the keywords that are likely to become associated with the topic of your page and use them liberally throughout the page. Also it is a good idea to research popular search engine keywords to help you define your chosen topic.
Here are some general guidelines in using your keywords while describing your topic:
The Keyphrase is the heaviest of the search tools. If you can figure out what someone looking for your site might query the search engine with, using it in the same manner as keywords will dramatically increase your ranking in the search engines.
Content, content, content. The more you have, the more likely that people, and search engine spiders will come to your site. Spend time researching some popular keywords which are relevant to the topic of your site and start writing.
General page guidelines:
Also when writing, remember to capture the users attention. Nothing captures a set of scanning eyes like a bold statement. Just remember not to make it too tacky or the user is likely to move on to a more appealing site.
Most seasoned internet marketers know only too well the benefits of using internal links which
Below are some points to consider which may assist in understanding the use of internal links:
If the words in the internal links correspond with those of the home page then the Google search
Avoid using the term “click here”. Although it effectively informs the viewer of where to go for
This would definitely increase the possibility of the viewer deciding to venture further into the