Planning for SEO

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Planning for SEO

Planning for SEO

When designing your site, there are two things that should always stay in the forefront of the design process, the visitors experiencewrite, plan, business and the search engines experience. Your site may look cool with all of those nifty java applets andflash animations, but the question you should ask yourself is: How easy is it for a search engine spider to navigate?Remember that the spiders cannot read what’s printed on a graphic or image, and it may not be sophisticated enough to traverse a java styled menu. Both of these scenarios will hurt your ability to get properly indexed and thus impossible to achieve the ranking required for a really successful website.

Planning for SEO (Search Engine Optimization)

SEO Site Structure

Also extremely important is how your site is structured. Your menu system should include a link to a detailed site map, visitors rarely visit these but spiders love them! Your directory and file names should contain words relating to the topics of the pages they contain. Example:

http://xyz.com/pages/index.html would not be a good example of an SEO directory structure.

http://xyz.com/help-guides/computer-help.html is a great example of an SEO directory structure.

Notice how the – separates the words in the directory name and the page name, the search engine will treat them as separate words instead of one word. ex: computerhelp.html. By placing the Keywords in the directory structure and the file name, you increase your likelihood of a better ranking dramatically.

Dynamic vs. Static Websites

A Dynamic website is a site which generates pages based on user interaction. Such websites usually consist of

A Site Template – This is a page that contains the html information for producing the menu, background, header (logo) and footer (copyright information) which is used throughout the site. It will also contain lines of code (asp, php) which will allow it to display information pulled from either a separate file or a
Database – Central storage location for all the information that needs to be delivered to make the page that the user requests. This can be articles, locations to other files, usernames, basically any text or numbers which your site needs to function.

Make Sure You Have Fresh Content

Good and relevant content that is ever changing to adopt to the current needs of the viewing public is very important to the site staying competitive.

File:Fresh cut.jpg

When the material posted is left undisturbed for long periods of time the significant drop in interest will be reflected in the loss of traffic to the site thus eventually rendering the site almost redundant. When this happens it will probably be an uphill battle to get back to the original position of favorable SEO ranking status. Thus being careful to avoid such a possibility the individual would need to stay relevant and current with the material posted at the site. The following are some recommendations to help avoid being stagnant in relation to the site status:

• Get into the habit of regularly performing site reviews for all the content posted at the site. Questions such as is the material relevant to the current market needs, are there any industry changes that would cause the current material to be redundant, what is needed by those visiting the site and any others that may require the reassessment of the content material currently featured.
• If it is a blogging material that is being assessed then this should be done without any reservations as blog material when left unchanged will then be categorized as boring and uneventful thus discouraging further interest in the postings.
• Making small changes is not good enough to consider the material fresh from any perspective. Therefore there is a need to revamp the entire content to ensure its freshness. Small changes will not serve to pacify the SEO standards adequately.