“Trade Secret” SEO Tips and Tricks (that really work!)
On Page Optimization
- Don’t use a long tail keyword on the page more than once. Instead, split up the individual key words and use them in separate sentences. The google spider is expert at understanding the meaning of the whole page and linking it to its requested search terms. For example if you needed to target the long tail keyword “local affordable search engine optimization services” you could write something like this: “We are situated just outside Baltimore and specialize in ensuring your website at the top of the search engines. We can optimize every page of your company website at a price that most businesses can afford.”
- Look up your particular niche in Wikipedia and make a list of all the relevant keywords. Without actually copying any sentences, use these keywords in your home page. Google will know exactly what your website is about and, hopefully, treat it as an authority site.
- Get a video made about your product, niche or service and upload it to YouTube. Make sure you pay attention to include a good title, description and keywords. A video just containing written text with a voice over will suffice – Google will understand the content. If you have a small budget, there are plenty of people listed on Fiverr.com who can do this for you. Google owns YouTube and not only will the video help to rank your page, it may also rank by itself and get you additional search engine traffic.
- Link out to at least one “authority website” such as Wikipedia. Link some of your keywords to relevant sections in other pages of your site. When linking out to other sites use a mixture of both “do follow” and “no follow” coding.
- Use “Schema” structured data to help Google pick up and judge the quality of the content of your site. Schema.org is the outcome of partnership in between Google, Bing, Yandex, as well as Yahoo! to aid you give the info their internet search engine need to recognize your content as well as give the most effective search engine result possible.
Including Schema markup to your HTML improves the means your page shows in SERPs by improving the rich snippets that are shown below the page title.
- Use EXIF data to label your images. EXIF is the micro data that’s taken from your images so that Google gets a really important glimpse into what your website is about. Sites where the EXIF data gets created nearly always outrank those that don’t.
Write at least 700 words on the page. Tests show that pages with lengthy content always seem to rank higher than similar pages with shorter content. The longer and better quality the content, the more chances that it will get linked to by other websites,